Wednesday, January 19, 2011

Influencers: Steve Stoute

INFLUENCERS in-depth Series / STEVE STOUTE from R+I creative on Vimeo.

This is the second episode of the outstanding "INFLUENCERS" series. In this episode, Steve Stoute, Founder and CEO of Translation, a brand management firm that arranges strategic partnerships between Pop Culture icons; Jay-Z, Gwen Stefani, Lebron James, Justin Timberlake and etc.; discusses the idea of what the term cool means and how new cultural codes are redefining traditional communication. He also talks about creating successful collaborations between Artists and Brands.

Keep your ear out for the songs played in the background and you should realize what makes this series so incredible. It focuses on more than just fashion, it incorporates music, art and sports.


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