Influencers: Steve Stoute

INFLUENCERS in-depth Series / STEVE STOUTE from R+I creative on Vimeo.

This is the second episode of the outstanding "INFLUENCERS" series. In this episode, Steve Stoute, Founder and CEO of Translation, a brand management firm that arranges strategic partnerships between Pop Culture icons; Jay-Z, Gwen Stefani, Lebron James, Justin Timberlake and etc.; discusses the idea of what the term cool means and how new cultural codes are redefining traditional communication. He also talks about creating successful collaborations between Artists and Brands.

Keep your ear out for the songs played in the background and you should realize what makes this series so incredible. It focuses on more than just fashion, it incorporates music, art and sports.

INFLUENCERS

I found this video on Vimeo while I was searching for a video for my "The Body: Beauty, Sex, and Consumerism" course. I really enjoyed it. It is very informative and innovative short documentary that will lead to viewer satisfaction if they are a avid follower of urban trends, fashion and music. Since I am a marketing student, I found this beneficial on many aspects.

This short documentary attempts to comprehend the soul of influence, what makes a person influential without taking a statistical or metric approach. INFLUENCERS explores what it means to be an influencer and how trends and creativity become contagious today in music, fashion and entertainment. The film was written and directed by Paul Rojanathara and Davis Johnson. The embedded video description categorized INFLUENCERS as a "Polaroid snapshot of New York influential creatives (advertising, design, fashion and entertainment) who are shaping today's pop culture."