Thursday, February 17, 2011

Rita Sahatçiu Ora: The Breakthrough

Rita Sahatçiu Ora is a 20 year old singer born Prishtina, Kosovo but raised in London, England. She is currently signed to Jay-Z's Roc Nation label. We mentioned the amount of talent on Roc Nation, well we retract the Sean Garrett claim (SHOTS FIRED? He should stick to song writing), and we're here to give you a glimpse of exactly what this label is working on.

At first this young singer only caught my attention because of her background. She's from Kosovo which has a lot of ties and history to my background, Albanian. On my previous posts I've included international music and have been contemplating on writing a post about my cultures music.

Who exactly is Rita? Press Play!

Craig David, Rita Ora & Tinchy Stryder - Where's Your Love

It's all about the music and she's working on her debut album. Rita is an individual. In today's pop music industry majority of artists have allowed the big marketing machine, the labels, to mold them into selfless artists. If it's not the record labels they're either emulating and pretending to be a previous icon like Madonna or Michael Jackson. Rita provides her own sound and it has a lot to do with the freedom that Roc Nation is providing it's artists with. Roc Nation’s newest signee, Rita Ora, has no fear with telling the world who she really is.

She's recorded songs with Craig David and has made cameo's in Drake's "Over" video as well Jay-Z's "Forever Young". I have great expectations from this young lady.


Anonymous said...

that song isn't rita ora... it's alexis jordan lol

Florind Metalla said...

Thank you! It has been modified!

Anonymous said...

That girl in that song is rita ora, she doesn't even look like alexis jordan. lool

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